Nike teases 'Breaking2' sub two-hour marathon attempt with rousing film
Nike is looking to write itself into the history books with its attempt to break the two-hour marathon barrier for the first time in history, but regardless of the outcome the Breaking2 project has generated a marketing platform for its new Zoom Vaporfly shoes unlike few others.
Tomorrow morning (6 May) at 4:45am BST just north-west of Milan three of the world’s greatest distance runners will take to the Autodromo Nazionale Monza, one of Formula One’s most iconic racetracks, to attempt what it calls the ‘moonshot’ of the sporting world, to run 26.219 miles in under two-hours.
It’s never been done Read full story ›
Source: The Drum
