By Minda Smiley

Nike’s brand Jordan has created a virtual experience for fans at the “Pearl Pavilion” at Penn Plaza that includes a 1,200 square foot responsive LED half-court, which allows guests to emulate two of Michael Jordan’s most famous shots.

The interactive event is in celebration of NBA All-Star Weekend and the Jordan brand’s 30th anniversary.

Jordan and innovation agency AKQA teamed up to give younger fans a closer look at the “man behind the brand” since many teenagers today are too young to be familiar with Michael Jordan’s glory days.

“The Last Shot” includes nearly 10 million LEDs across 876 screens, completely covering the Read full story ›

Source: The Drum