By Stephen Lepitak

Nike shows marketers how to make cultural connections

Pepsi has shown marketers how easy it is to go wrong when targeting public empathy – it’s probably easier to hit the wrong note than get it right which should be an alarm bell for any brand marketer. Only get involved in an idea if it truly resonates with what you say and do. You’d think that was obvious and the number of times I’ve read it and heard it said and yet still the error continues to be made. So well done Nike on staging a wonderful stunt Read full story ›

Source: The Drum