By Gillian West

Nissan is set to debut its ‘Engineers of Excitement’ campaign platform at tonight’s UEFA Super Cup match, kicking off the brand’s lucrative four-year sponsorship of the Champions League with a 10 second teaser of what’s to come.

With innovation and excitement lying at the heart of Nissan’s Champions League programme, the activity –which stars new brand ambassadors Andrés Iniesta and Thiago Silva – aims to harness excitement both on and off the pitch.

Speaking to The Drum, Bastien Schupp, vice president, marketing, Nissan Europe, revealed the brand’s sponsorship of the Champions League was a “massive and a logistical challenge” that Nissan needed Read full story ›

Source: The Drum