By Sarah Vizard

The partnership, signed at Cannes last week, sees WPP given responsibility for Aston Martin’s global advertising account. It will create a team that gives the car manufacturer access to the full range of agencies on offer at WPP and then look for synergies.

The move comes as WPP looks to ramp its global presence, including launching cars into new segments such as SUV.

Aston Martin CEO Andy Palmer says: “Growing our brand presence into new markets and segments is critical for the success of our ‘second century’ plan. With WPP we are looking to create a fully integrated marketing communications team capable Read full story ›

Source: Marketing Week