Nissan gets Yaya Toure to demo innovation that excites
By Seb Joseph
Nissan has brought global ambassadors and global football stars Yaya Toure and Max Meyer to front its sponsored ident around Champions League matches.
The short clips debut tonight (17 February) and show the footballer’s flashing their skills in quirky scenarios riffing on how Nissan tests the technology in its cars. One ad (see above) sees Schalke midfielder Meyer heading goalward a pass from Manchester City’s Toure while strapped to a jet-powered chair as a way to showcase the car’s safety.
Another clip shows both players striking balls at a Nissan vehicle as it climbs a steep gradient.
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Source: The Drum




