By James Doleman

Nissan Juke has kicked off a campaign for its Juke model, starring Winter Olympics medalist Jenny Jones.

The ‘personalise your thrill’ promotion aims to inform potential customers about the option to personalise the new Nissan Juke with the new trim and body kit chosen by the customer.

The video ad will be seeded online and supported by a multimedia campaign with print specials including a cover-wrap of Sunday Times InGear.

It will also include out-of-home placements in locations such as Waterloo Motion and Euston Motion.

The campaign was brokered by Fuse Sport & Entertainment, as an extension to Nissan’s Read full story ›

Source: The Drum