Nissan launches ‘personalised’ #JukeDNA campaign to promote new Juke model
Nissan has launched its first pan-European Instagram campaign, which will see fans sent a personalised image designed specifically for them.
To support the promotion of the new Nissan Juke, the campaign, which was announced today (5 March) at the Geneva Motor Show, will utilise both Instagram and Twitter as the car manufacturer continues to drive forward its social media output.
The campaign invites Twitter and Instagram users to share any picture which “represents their personality” tagging it with #JukeDNA. Using the “composition of colour” within the picture, Nissan will then send a personalised image of the new Juke crossover. Read full story ›
Source: The Drum
