By John Glenday

Japanese car giant Nissan has agreed terms to an eight year sponsorship deal with the International Cricket Council (ICC), confirming the brand as a global sponsor of tournaments such as the World Cup, Champions Trophy and World Twenty20 through to 2023.

This partnership will take the form of in-venue activation, broadcast and digital rights at all ICC administered events.

Roel de Vries, corporate vice president, and global head of marketing and brand strategy for Nissan commented: “As partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global Trophy Tour, the International Read full story ›

Source: The Drum