By Seb Joseph

Nissan is embarking on a marketing drive to help restablish the racing credentials of its Nismo performance brand in a move that will see it also serve as a test bed for innovative advertising ideas.

Much of the early elements of the strategy will whirl around the car maker’s return to the Le Mans 24 hours race after 16 years with the 1,250bhp hybrid GT-R LM. Sporting somewhat of a radical design in comparison to rival racers, Nissan hopes its creativity will woo new fans as it also competes in the FIA World Endurance Championship all over the world.

A global campaign, Read full story ›

Source: The Drum