Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Nissan Rogue unlocks immersive VR battlefield to celebrate Star Wars Rogue One hitting stores

on Apr 5, 2017 | 0 comments

By John McCarthy

The Nissan Rogue VR experience

Nissan Rogue, a leading partner of Disney’s Rogue One: A Star Wars Story, has unveiled an extensive virtual reality experience showcasing its exclusive vehicle in a battlefield scenario.

Marking the release of Rogue One on Blu-Ray, the auto brand is accelerating its marketing around the movie as Disney prepare to tease the next in the Star Wars saga – inevitably revealing a new round of partners.

The 360 degree video, created in conjunction with Lucasfilm and Skywalker Sound, is called ‘Battle Test: A Nissan 360-Degree Virtual Reality Experience’ and looks to promote the car’s tech enabled safety features.

Jeremy Read full story ›

Source: The Drum