By Seb Joseph

Nissan will take its European-focused Champions League sponsorship global next season as it prepares to close out its first year with a campaign to trumpet its electric vehicles.

It’s been a strong start to the car maker’s foray into football. The number of people that know it backs European football’s premier domestic competition is 60 per cent, it claims, double the number those who aren’t aware of its ties to the game and have a good opinion of the brand. And yet the spike in awareness is not enough for Nissan because its efforts were focused in Europe.

Next season the company Read full story ›

Source: The Drum