Nivea escapes ASA ban following complaint from Unilever over antiperspirant skincare claims
A TV and online campaign promoting Nivea deodorant has escaped a ban from the Advertising Standards Authority (ASA) following a complaint from Unilever.
The campaign (above) ran on YouTube as well as on TV and depicted a tin of Nivea Crème rolling towards a generic aerosol canister, which changed to take on the branding of Nivea’s Protect & Care antiperspirant product.
On-screen text stated: ’48 hour protection’ and ‘soft on skin’, while a voiceover said: ‘On one side you want strong deodorant protection that lasts all day long. On the other side, you want that soft skin feel. Read full story ›
Source: The Drum
