By John McCarthy

Skincare brand Nivea has taken down a Facebook post that was accused of spreading white nationalist rhetoric.

Promoting its non-stain deodorants, a Facebook post originally intended for the Middle East region showed the back of a woman bathed in light, followed by the strapline, ‘White is Purity’.

Although obviously referring to the product, the German brand almost immediately faced complaints on the post that was captioned: “Keep it clean, keep it bright. Don’t let anything ruin it,” according to BBC News.

The ad was appropriated and shared by some social media users keen to sincerely spread hateful rhetoric, Read full story ›

Source: The Drum