By John McCarthy

Nivea has unveiled its latest quirky stunt ensuring kids are not sunburned in the summer heat.

The skin care firm, which produces sun screen, has created a waterslide, called the SunSlide, in Cape Town that applies the lotion to kids as they use it.

Building upon its previous disruptions including a doll that would turn red to remind parents to apply lotion, and a solar panel magazine ad that can recharge mobile phones, Nivea has made the application of sun lotion fun.

FCB Cape Town created the installation to combat skin cancer as South Africa sees some of the highest rates Read full story ›

Source: The Drum