NME repositions as free weekly magazine as editor admits ‘print has to change’
Time Inc has announced a major overhaul of its music magazine NME with a complete rework of distribution and content strategies.
Rebranding as a free weekly magazine with a greater content output online and in print, the publication will be looking for commercial opportunities to make up for the slashing of the £7.20 RRP.
On the back of the changes, NME expressed an ambition to increase its live event involvement and push greater engagement on social media platforms.
Confirming industry whisperings that the brand was to make the transition to free, Marcus Rich, chief executive of Time Inc. UK, said: “This famous Read full story ›
Source: The Drum
