No 10 seeks agency for 'Great' comms initiative
The UK Prime Minister’s office is pitching for an agency to handle its ‘Great’ initiative, its strategy to promote the UK via all communications channels.
The pitch process is scheduled to commence during March.
The business will include work on the Government’s advertising, partnerships and brand strategy for the ‘Great’ initiative.
The value of the business has not been disclosed.
Source: The Drum
