By Phil Adams

Content marketing is a young person’s game according to JWT Singapore. Well I beg to differ and I am about to issue a vehement retort.

The misguided spawn of their twisted logic will be called JWT25. The average age of its workforce will be 25 and it will create and produce content for its clients in agile fashion within 25 days. See what they did there?

Here’s what I think they did there.

They are launching a content marketing start-up on a flawed premise. JWT25 has a perverse, in fact a reverse, concept of how content agility relates to age.

I am Read full story ›

Source: The Drum