By Thomas Hobbs

Profits also rose a staggering 19% to £1.4bn as Disney chairman Bob Iger beamed: “We are seeing the true impact of Frozen across our entire company.

Overall, retail toy sales in North America were up 4% in 2014 and much of the credit for that growth belongs to Frozen, which is delivering across every market.”

It was Disney’s consumer arm that made the biggest gains, with Frozen largely responsible, as consumer sales surged 22% to £921.8m, which boosted profits by 46% to £412m. Toy purists should look away now… as across the pond, the doll of Frozen’s lead character Elsa is now Read full story ›

Source: Marketing Week