Nokia lives, Microsoft to push it as an 'entry-level' mobile brand
In response to reports on Wednesday that the Nokia brand is fully dead, Microsoft has announced that Nokia will account for the computing-giant’s low-end smartphone market.
The news came after Microsoft let slip that it will be changing all Nokia’s social media channels to Microsoft Lumia – sparking debate on the Finnish brand’s future.
It emerged on Friday that Nokia will instead inhabit the budget-end of Microsoft’s smartphone business, with the newly branded Microsoft Lumia running as the flagship device.
On the rebrand, Tuula Rytilä, senior vice president of marketing for Phones at Microsoft, said in a blog post: “This is Read full story ›
Source: The Drum
