By Gillian West

Norwegian brand Solo has partnered with JDO Brand Design & Innovation to celebrate its 80th anniversary with a specially commissioned logo and the revival of three successful Solo flavours from the past.

For the three limited edition anniversary flavours JDO was briefed to consider the original labels in order to fully understand the heritage of the brand, but also move the designs on to be more relevant for today’s market.

The new designs are meant to be recognisable as Solo products maintaining the majority of the brand’s current design equities, however the ‘S’ of Solo has been changed to an Read full story ›

Source: The Drum