By Gillian West

Vodafone Ireland is claiming ‘not everything should be mobile’ in an advertising push created by Grey London for its ‘Vodafone Home’ plans.

Comprising of a 40 second brand television commercial, a series of 10 second teaser ads, OOH activity and two additional 20 second iterations focusing on the consumer benefits of Vodafone Home, the creative focuses on the things you can (or should) only do at home.

The 40 second launch ad shows a middle-aged husband and wife duo working out on exercise balls to some 1970s-esque funk conveying the message that home is the one place where you can feel truly Read full story ›

Source: The Drum