By Natalie Mortimer

Online retailer Not On The High Street is in a position to “disrupt any consumer sector” through its ability to offer personalised products that “talk to people on their terms”, according to marketing director Ben Carter.

Speaking at The Drum’s Digital Convergence event, Carter said the brand is aiming to become famous in the next three years and despite the business growing 150 per cent year on year, there is still a huge branding job to be done. “Our prompted awareness amongst females is very high but amongst blokes that prompted awareness is not,” commented Carter. “So our mission is Read full story ›

Source: The Drum