By Gillian West

Notonthehighstreet.com is choosing a Christmas less ordinary with its festive activity backed by a multi-million pound marketing spend.

Created by WCRS, the campaign debuted this weekend (Saturday 1 November) during The X Factor on ITV and featured a Twitter competition offering viewers the chance to win a £5,000 shopping spree on the site.

Running throughout November and December the TV advert is supported by cross-media activity planned by notonthehighstreet.com’s strategic media agency M2M spanning radio, out-of-home and print. Bus T-sides will feature in Central and Greater London with London Underground and National 6 sheets appearing from 1 December.

Ben Carter, notonthehighstreet,com marketing director, Read full story ›

Source: The Drum