By Katie Deighton

Online marketplace Notonthehightstreet.com aimed to hit the sweet spot of ‘customer experience’ – a phrase that pops up multiple times in conversation with its chief executive Simon Belsham – with a new approach in London last weekend (6-8 May).

Dubbed Open Door, its first physical retail experience was a huge installation showcasing the work of its partners and comprising several experiential zones, including eight interactive ‘doorways’ designed to surprise and delight consumers, live workshops and live demonstrations.

For Belsham, any commercial success derived from the activation is, apparently, qualitative. “My belief is this isn’t just about sales,” he said – rather: Read full story ›

Source: The Drum