NSPCC appoints Zone to create ‘relevant and accessible’ ChildLine website as online overtakes phone contact for first time
The NSPCC has appointed Zone to deliver a new ChildLine website and user experience as the company saw online contact to the website beat calls to ChildLine for the first time.
Helena Raven, ChildLine head of development communications, told The Drum, that does not mean the number of phone calls which the child support network receives has fallen, but rather that online has risen dramatically: accounting for 59 per cent of contact versus 41 per cent coming from phone calls.
The first phase of the work handled by Zone will be an overhaul of the ChildLine website and content management infrastructure.
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Source: The Drum
