By Seb Joseph

The government is putting the effectiveness of its advertising strategies under greater scrutiny as it adapts its marketing to the political and social upheaval sparked by the Brexit vote.

None are these changes more readily felt than at those agencies currently contesting for places on the government’s new advertising roster. Previously accounts would have been won and lost on an agency’s ability to create a TV spot, whereas now they need to solve business issues according to Conrad Bird, the marketer at 10 Downing Street responsible for the government’s spending on communications.

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Source: The Drum