Nurishment Original celebrates 35th anniversary with on-pack promotion
Nurishment Original, the nutritionally enriched milk drink, is celebrating its 35th birthday with a new promotion – ‘Anniversary Arcade’ – offering customers a chance to win one of hundreds of tech prizes and branded merchandise.
Created by shopper marketing agency whynot! thinkpeople, the campaign targets Nurishment’s core audience of 18-24 year-olds, who are often gym goers, music lovers and gamers looking for instant gratification while on the move.
To win, shoppers need to visit the Anniversary Arcade website with the unique code found on promotional packs and claim three free spins on the online fruit machine. Read full story ›
Source: The Drum
