By Doug Zanger

According to the Denver Business Journal (DBJ), Hilco Streambank, a New York-based firm, has been hired to sell off the intellectual property (IP) of bankrupt sports retailer Sports Authority, including the naming rights for the Super Bowl Champion Denver Broncos’ stadium, Sports Authority Field at Mile High.

Other IP on the block will be the company’s website domain name, customer databases, patents and brand names within the company including Ram Golf, Tommy Armour Golf, Alpine Design, Bodykit by Sports Authority and more. The DBJ indicated that bids on the entirety of the IP portfolio and other company assets Read full story ›

Source: The Drum