By Michael Feeley

UK mobile telecoms giant O2 has appointed retail intelligence agency TCC to provide a range of experiential retail and promotional services in a three-year deal.

O2 UK is currently repositioning itself from a pure telecoms company to become a major player in the digital space and TCC has been appointed to create and deliver industry leading experiential events across O2’s network of more than 450 owned and Franchise outlet stores. In addition, TCC will support O2’s online studio and web development teams at peak times and, also, advise on suitable customer collateral to support 02’s ongoing store refit programme.

Tim Leney, managing Read full story ›

Source: The Drum