O2’s be more dog cat is the star of £3m Big Bundles launch campaign
O2 is launching its new Big Bundles tariff with a £3m ad campaign, featuring the ‘be more dog’ cat.
Launching tomorrow morning (Wednesday, 16 July), the campaign will include TV, radio, online display advertising and gaming.
The TV ad, set to ‘Ante Up’ by MOP, shows the ginger cat sitting in a giant 4×4 while dancers burst out of the floor of a black and gold studio, before he runs to a gold throne surrounded by SIM card shaped neon lights.
As part of the campaign O2 will also be launching a new game allowing people to remix ‘Ante Up’ and drop in Read full story ›
Source: The Drum
