By Minda Smiley

“One Obsession” is the name of Oakley’s latest campaign, which invites people to join the brand’s global network of athlete ambassadors in pursuing their obsessions and living out their passions.

Using the hashtag “#LiveYours,” the social movement encourages fans to join the more than 450 Oakley athletes in sharing and celebrating their favorite places around the world – ranging from a mountain peak to a secret surf spot.

The brand will reward #LiveYours participants and those living out their obsession with surprise experiences and access to athletes who serve as inspiration.

David Adamson, Oakley SVP of marketing, said in a statement: “Oakley celebrates Read full story ›

Source: The Drum