By Ronan Shields

Verizon Wireless plus its newly formed Oath unit are performing a number of trials to shake up the digital marketing sector, with Oath chief executive Tim Armstrong recently discussing its usage of Digital Turbine, plus the potential trade-offs between the telco and subscribers over data usage.

Recently formed Oath, born out of the union AOL and Yahoo after their acquisitions by the telco, is on a four-day sales pitch at Advertising Week New York, complete with its own branding campaign, in a bid to lure advertisers to its stable, a number of offerings offerings underpinned by two tenets: Read full story ›

Source: The Drum