Ocado launches Sizzle online kitchen and dining room outlet to expand consumer choice
Online supermarket Ocado has launched a new digital kitchen and dining outlet called Sizzle, designed to offer those in the UK access to premium kitchen products in the one place.
The new brand strategy, name, positioning and identity for Sizzle was developed by consultancy agency the Clearing which was awarded the contract earlier this year.
The Clearing, which also works with Eurostar, Fitness First and McLaren, was tasked with creating a new property which would motivate current Ocado shoppers – and attract new consumers into the mix.
James Matthews, director of non-food at Ocado said it was important to offer Ocado consumers more Read full story ›
Source: The Drum
