By Thomas Hobbs

The online grocer, much like the big four supermarkets, has struggled to make a profit out of online. It reported a £12.5m loss in pre-tax profits for 2013.

It said, however, that deals with Waitrose and Morrisons were starting to pay off as total sales also increased by 19.8% to £948m for the full-year period.

Ocado said that active customers increased to 453,000 in comparison to 385,000 in 2013, something achieved despite ‘lower growth in overall marketing spend.’

Chief executive Tim Steiner says he is ‘confident consumers are abandoning the weekly shop’ in favour of online services such as Ocado.

“While the broader grocery Read full story ›

Source: Marketing Week