'Occasionally we get it wrong' – Paddy Power, its Pistorius ad and the ASA
As Oscar Pistorious was sent down this week, a Paddy Power executive offered only a measured apology for its controversial “money off if he walks” Pistorius ad, which drew a record 5,525 complaints to the advertising regulator earlier this year.
Richard Harris, Paddy Power’s head of online marketing, told an audience at the Ad Tech conference this week: “Occasionally we get it wrong. The Oscar Pistorius one is probably a good example of something which probably crossed the line.”
Probably? Let’s remember this was an ad which was banned by the Advertising Standards Authority (ASA), which said the ad endangered Read full story ›
Source: The Drum
