By John McCarthy

Palmer Luckey, the creator of Oculus Rift, has issued an apology for failing to telegraph the price of the firm’s debut virtual reality headset ahead of it opening up to consumers for the first time on Wednesday.

The tech, which is now available for pre-order, was priced at £499 ($599). This clashed with previous claims from Luckey that the hardware would be relatively cheap.

Luckey took to Twitter to address the misaligned expectations of consumers looking to get their hands on the hardware.

To reiterate, we are not making money on Rift hardware. High end VR is expensive, Read full story ›

Source: The Drum