O’Deary: Lufthansa pokes fun at Ryanair owner with social and print ads
Irish upstart airline Ryanair has made a lot of enemies in ascent to the zenith of the cut-throat budget flight sector, and as such its latest pilot misfortunes have given German carrier Lufthansa an opportunity to rub salt in the wounds.
As Ryanair recovers from cancelling 2,100 flights as a result of an apparent pilot shortage, Lufthansa ran an ad in German tabloid Handelsblatt on Friday, mocking company chief executive Michael O’Leary’s predicament.
The two-page ad read ‘O’Deary!’ followed with “Has your Ryanair flight been cancelled? Book low cost flights with Eurowings now!”
The brand then <a target=_blank Read full story ›
Source: The Drum
