By John Glenday

Cinema chain Odeon has unveiled a new visual brand identity to better differentiate the brand from its competitors through ‘sensual and emotive’ imagery and dramatic landscapes.

Created by Rufus Leonard the approach centres on the ‘O’ of Odeon in its signature blue set amidst a range of backdrops such as a bird’s eye view from space and ambiguous backdrop of bubbles.

Odeon is also push its new iSense screen in Charleston which will see audiences directed through a seven metre audio-visual sound and projection tunnel before taking their seas before the upgraded screen.

Andy Edge, commercial director at ODEON UK & Ireland, said: Read full story ›

Source: The Drum