Odeon preps fresh B2B social media strategy with ASTP appointment
Odeon Cinemas is preparing to launch a fresh B2B social media strategy with the appointment of social media marketing agency ASTP to drive awareness of its Business Events and Experiences offering.
This is the first time the cinema chain has ventured into the B2B social media marketing arena, and the strategy will focus on LinkedIn for sharing and promoting content.
ASTP will work to distribute and promote content to businesses and professional individuals to communicate the opportunity to use Odeon cinemas as venues for conference and events.
Shireen Alvis of Lee, senior sales manager at Odeon said: “With the recent emergence of Read full story ›
Source: The Drum
