By Thomas Hobbs

Over recent months, brands such as Britvic and Oreo have had vlogger endorsements banned for not correctly stating they were advertisements.

And Ofcom’s latest Children and Parents: Media and Attitudes report calls for ‘greater transparency’ from brands when it comes to marketing to children.

“The internet allows children to learn, discover different points of view and stay connected with friends and family,” said James Thickett, Ofcom’s director of research.

“But these digital natives still need help to develop the know-how they need to navigate the online world.”

Ofcom’s key findings

Ofcom claims that 8% of online British children now use YouTube as their Read full story ›

Source: Marketing Week