By Minda Smiley

In a recent Q&A with the Clio Awards, Ogilvy & Mather London’s chief creative officer Gerry Human said that the growth of augmented reality is a trend he’s currently keeping his eye on.

“I think AR [augmented reality] technology is going to radically change the future,” he said. “The back-ends of devices are getting smaller and smaller – eventually VR and AR will merge.”

He noted that: “Google glasses were probably a bit ahead of their time and looked kind of geeky… soon people will be able to overlay digital information on top of the real world at the snap Read full story ›

Source: The Drum