Old Spice reveal the new face of absurd male bravado
Old Spice has bid farewell to its two outlandish spokesmen, Terry Crews and Isaiah Mustafa, and introduced the new face of its future ad campaigns in the form of a character laden with the same absurd bravado that has come to define the brand.
The new campaign created by Wieden + Kennedy in Portland, Ore has launched with two ads featuring a fresh face at the helm of the self-deprecating take macho idiocy known as Legendary Man.
Using the hashtag #smellegendary, the ad’s new star has something resembling a Scandinavian accent and promotes Old Spice’s latest line called ‘Hardest Working Collection’.
Source: The Drum
