Old Street EC1 launches YouTube campaign to raise Old Street Roundabout screen digitisation
To celebrate its new digitisation programme Old Street EC1 has launched a YouTube ad campaign to raise awareness of four state-of-the-art screens which have been erected at London’s Old Street Roundabout.
The campaign, planned and booked by OMD UK and Talon, will promote YouTube videos from Zoella, Vice News and the Slow Mo Guys to show how creators and brands can harness these channels to reach their audiences.
The ads will run across Google-owned digital properties as well as TV, print and out-of-home signs.
Rob Maddison, media manager at Google, said: “The launch of Old Street EC1 really suits our campaign perfectly as Read full story ›
Source: The Drum
