By Seb Joseph

Sports broadcasters looking to capture the best moments of Rio 2016 in a GIF will draw the ire of Olympic bosses after it emerged they are banned as part of a wider attempt to protect its commercial value.

The International Olympic Committee (IOC) has banned all media except for those holding rights from sharing “sound or moving” images or content from this year’s games.

It stipulates: “The use Olympic material transformed into graphic animated formats such as animated GIFs (i.e, GIFV), GFY, WebM or short video formats such as Vines and others is expressly prohibited.”

While the ban only applies to media, Olympic Read full story ›

Source: The Drum