Olympics CMO says it will stand by Coke and McDonald’s as calls mount for sponsorship ban
The chief marketing officer for the International Olympics Committee (IOC) has said the organisation will stand by sponsors such as Coke and McDonalds, who are facing mounting calls to be banned from being associated with the Games given their links to obesity.
“We stand by our partners. They are true partners of the [Olympics] movement,” Melinda May, head of marketing strategy and activation at the IOC told The Drum at Cannes Lions this week.
The seeming contradiction of having so called junk food brands sponsoring the Olympics has plagued the IOC since the London Olympics in 2012. But the criticism gained new Read full story ›
Source: The Drum
