By Gillian West

OMD UK has launched a real-time creative unit, Newsroom, in partnership with Buzzfeed, The Guardian, Global Radio, Google, Facebook and Outbrain.

The launches form part of OMD UK’s new agency structure, designed around an agency ambition to generate ideas and earn clients a ‘greater share of people’s lives’.

The Newsroom, led by head of innovation Toby Gunton, aims to identify what is capturing people’s attention in real-time and turn it into creative, culturally-relevant, ideas for the agency’s clients.

OMD has appointed Channel 4’s Julian Flavin as its head of data science and Sarah Gale, who is joining as head of insight from Ipsos Read full story ›

Source: The Drum