By Doug Zanger

As promotion for an awards show go, this one could very well be one of the most “out there” we’ve seen in awhile — if not ever. The thinkLA IDEA awards, established in 2011, celebrate achievement of the Los Angeles advertising, creative and marketing community. To support the effort, Culver City, California-based independent Omelet took a page right out of Scientology and 80s (maybe 70s, actually) weirdness to create the “cult” of Ideationology — a mash-up of the word/not-word “ideation” and the associated, er, “ology” of said word/not-word.

For their part, Omelet, through CCO Grant Holland and co-founder Ryan Read full story ›

Source: The Drum