By Seb Joseph

Omnicom president and chief executive John Wren has hailed its partnership Facebook for giving it “a great deal of resources”, a statement that hints at the possibilities to come from its nascent link to the social network’s people-based measurement system Atlas.

The social network is an “outstanding partner”, Wren told analysts during the media firm’s fourth quality earnings call earlier today (10 February).

Omnicom is using Atlas to let advertisers serve targeted ads to consumers no matter the device. The advertising group signed on as the tool’s first customer when it launched last September and is in the Read full story ›

Source: The Drum