By Stephen Lepitak

Omnicom has brought on board LBi founder Luke Taylor to head up its customer relationship management offer Precision Marketing Group, The Drum has learned.

As chief executive, Taylor will report to Dale A. Adams, the chairman and chief executive of the DAS Group, a digital division within Omnicom that is aiming to broaden its CRM outlay with RAPP, Proximity, Organic, Targetbase and Javelin all under Taylor’s control.

The remit will see him work with the agencies to grow their offerings and improve upon talent recruitment, Omnicom has explained, while utilizing existing technology and platforms within the company.

The agencies will continue Read full story ›

Source: The Drum